Secret Base, headed by Hiddy, launched in 2001 and opened its HQ store in Harajuku, Japan. The store mainly carries its original character toys, but also works with selected brands/artists such as Pushead, Usugrow, Chris Torevino to release collaborated toys. Since the founding of Secret Base, the brand continues to manufacture high quality toys and lifestyle products. All of their original toys are made in Japan only.
Secret Base focuses heavily on quality and releases highly designed toys that no other brands could create. They are known to carry unique items that are rare to find anywhere around the world. The brand has been receiving lots of attention not only from the toy industry, but also from countless other industries.
Secret Base focuses heavily on quality and releases highly designed toys that no other brands could create. They are known to carry unique items that are rare to find anywhere around the world. The brand has been receiving lots of attention not only from the toy industry, but also from countless other industries.