Man In The Forest

It’s easy to become infected by Darren Romanelli’s enthusiasm for his obsession-turned-profession; Dr Romanelli brand . Twisting the familiar into in the fresh, DRx has gained renown as a savvy reviver of cultural classics. Whether its Nike, Jaeger Le Coultre, Fraggle Rock Black Sabbath, Looney Tunes, Converse, or Hello Kitty – he reinvents these legendary properties , simultaneously building a loyal following on a global scale.

His primary connectivity/fanbase is with the hard to penetrate upper- tier influencer. By aligning brands with specialty boutiques in cities around the globe, he's able to tell stories and build loyalty via his totally unique approach to marketing. Maxfield in Los Angeles, Colette in Paris, Barneys in Tokyo are only a few of the elite retailers transformed under the Dr.'s touch. Romanelli's own alternative marketing agency, StreetVirus, allows him to strategically bridge these physical worlds with the virtual - communicating elements of his collections through the seeding of blogs and competitive magazine placement .