About Disney

Disney has an 85 year heritage of creativity and innovation, and for generations, the Disney name has come to represent trust, decency, optimism and quality. Disney has had a presence in China since the 1930’s when the animated film Snow White and the Seven Dwarfs first delighted audiences in Shanghai.

Disney’s merchandise origins trace back to 1929 when Walt Disney licensed the image of Mickey Mouse for use on a children's writing tablet. In 1932, Kay Kamen took charge of what then became Disney Licensing, setting the standard for character licensing within the entertainment industry.

Today, Disney has collaborated with the best and brightest in the fashion world from Stella McCartney, Tom Binns, Dolce& Gabbana to Adidas and Vans- inspired by the essence of the Disney brand and timeless creative images from the Walt Disney archive, these product lines evoke Disney magic oftentimes without a character read.

 Product lines are carried by leading retailers and trendsetting boutiques around the globe: from Fred Segal in the U.S. and Loveless in Japan to Colette in Paris and Beams in Tokyo.

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